An autoresponder service is all about one thing—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the most important things you can do to build a website that thrives. Whether the site is a non-profit one trying to update its members, or an online business that is selling the solution to someone’s needs, having the contact information is interested parties is critical is crucial.
A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make easier to constantly get in touch with your visitors. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we stayed in touch with them, kept them informed on the topic that brought them to our site in the first place, we establish relationship with them.
The power of an autoresponder service is that once you have written the emails, upload them with just a click, they work automatically for our clients. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends email number two, and then four days to the moment after they signed up they get another email. The autoresponder does this automatically, even if you’re out of town, sleeping, or doing another thing. It even inserts their first name into the salutation and body of the email.
You don’t have to use the delayed feature, though. You can type up an email, make it more personal by inserting each person’s name in the headline, and clicking “Send” like you would in your favorite email program. It will go out instantly to everyone on your list. A good autoresponder service can even indicate how many people opened the email!
There are many autoresponder services available on the Internet, but I have found AWeber to have the most features and, by far, the easiest set up. It’s about building relationships, and autoresponder services can help take them deeper.
James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.
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